EVERYTHING A COLOR IS... ...AND ISN'T.
ELUMEN is a permanent non-oxidative, ammonia-free hair colour that improves hair structure and provides exceptional shine and brilliance. Up to 37% more shine, up to 76% more colour intensity and up to 20% longer durability
ELUMEN PLAY is a semi-permanent hair colour that fades on tone and can be removed easily.
Lasts up to 10-15 washes.60% of stylists rate the colour brilliance better than leading competitors.
*ELUMEN is the only professional colour brand available that is officially recognized by the Canadian Cancer Care Foundation as a safe colour option!
**ELUMEN is an upgrade service
A REVOLUTION IN GOLDWELL HAIR COLOR.
Elumenated Hair Color is the result of @Pure Pigments surrounding the hair surface. Depth and coverage with an extraordinary brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.
* @PurePigments is an upgrade service
SALON ORIGINS uses Goldwell Color exclusively.
"Working with a color collection that allows complete creative control, without compromising the integrity of the hair, is my most important tool.
A total game changer for the hair color world!"